HOW DO YOU FIND YOUR CUSTOMERS?Or More Importantly - HOW DO THEY FIND YOU?
Get Your Website Working For You.
Your website is there to attract visitors, show them what you do and bring in revenue.
Advertise Your Business On Google
Every day people are searching for what you offer. Put your business in front of them.
Once you get a visitor who is looking for your services you want them to see that what you provide is the right fit for them.
You can do this with the right message and call to action. A call to action can be simply asking people to contact you by filling out a form or calling you by phone.
You’re proud of your business. You know you provide a great service..
and customers will be very happy with your products and services once they try you. However, in order to buy from you, prospective customers have to know you exist and engage with you first. There are many ways people find businesses that provide services and products they want:
While passing by, a recommendation from a friend or neighbour, a flyer in the door, an ad in the local paper, a sign on a van, the Golden Pages (Less effective these days), and by people actively searching for what you offer online.
When someone is actively searching for something they normally go online first, most likely to Google, and do a search. They type in a term or terms that for them is relevant to what they want to find. From the list of possible matches that appear, they go from the top down and choose the first website listing that looks promising from it’s description, to see if what is being offered is similar enough to what they are looking for.
If they like what they see they stay and scan the page for relevant information and offers. If not, they hit the back button and try the next website.
Those websites that show up well in that search, offer what the searcher is looking for, and demonstrate value and trust, will be the businesses that get the sales, the calls and the enquiries. The first 4 websites listed are Google ads, giving those businesses advertising, the first opportunity to get that prospective customer.
Unfortunately for many good businesses, nobody will go 2, 3 or 4 pages deep to find what they’re looking for.
Why won’t they search beyond page 1?
Many believe the best and most important businesses will be at the top and less relevant businesses will be lower down on pages 2 and beyond. That thinking may be unfair and unjustified but it’s a fact. Also, 9 times out of 10 searchers find what they’re looking for among the top listed websites so there’s no need to look further down. Businesses listed at the top of search queries are considered better and more relevant than businesses further down.
So the question is…If you do a search for your products or services using different search terms, as buyers are likely to do…
- Do you show up within the first few positions or are you on page 2 or 3?
- How good is your message? Do you provide the information needed for visitors to make a decision to buy or contact you?
- Do you demonstrate value and trust in your website’s content for your visitors?
- Do you have a good offer? (A good offer is not just about price but also about quality, convenience etc)
Do you know your figures? It really helps if you know:
How many visitors your website gets weekly.
How are they finding your site?
If they found you on Google. What search terms did they use?
What percentage of visitors contact you and become customers?
How much does a new customer cost on average to acquire?
How much on average does a new customer spend with you?
How much profit do you make on average per customer?
What is the lifetime value of a customer?
How much would you happily spend to get a new customer? (Remember their lifetime value?)
If you want more new customers and you have a business that sells something people are searching for.
Then please call today to find out how we can help you get more sales.
Quickly Get New Customers And Increase Earnings.
Have a Steady, Reliable Source Of New Customers
Increase Your Market Share
“Show up in front of people searching for your product or service today. Manage Biz Online provide very effective methods of getting more business whenever and wherever you want it. Have complete control of your lead generation”.
High Converting Website Visitors
When people visit your website, we’ll help you ensure they find what they’re looking for, and take the required action. Be that a phone enquiry, sending you a request for a quote or buying your products.