Google Ads / Pay-Per-Click (PPC)
Ranking organically for your business’s important keywords is great and recommended. But as Google give their ads more and more real estate at the top of the search results, it’s become more and more important to take part and run Google ads too if you want your share of the business Google can provide.
PPC (Google Ads) and SEO go very well together. If you run Google ads, you have great insights into which keywords are bringing in business leads and that allows you to improve your organic rankings more efficiently.
Although Google ads can be quick to set up, it’s very easy to do it all wrong that will just waste your budget. That’s why having someone who does Google Ads all day every day will not only save you money but make you money.
What is Google Ads?
Google Ads is a way for smart businesses to ensure their message is seen by people actively looking for their products and services on Google.
An ad is written that reflects what the searcher is looking for and what the business provides. When the ad is clicked it brings the searcher to a relevant page on the advertiser’s website that provides the searcher with the desired information. Relevant information, an attractive offer and a good call to action will lead to new customers.
Why Use Google Ads?
Do You Want To Be Seen By People Searching For Your Products and Services?
When advertising your business you want to ensure it’s to people who are genuinely looking for your product or service.
Unlike many forms of advertising where your message is presented to a general audience, advertising your business on Google allows your ads to be shown only to people who indicate an interest in a specific area.
When a user types the service or product they are looking for in Google your ad which is targeted for the search term entered appears.
If the user clicks on your ad they should then be taken to a page that best satisfies their need and offers a relevant product or service. You only pay for the clicks on your advertisement and therefore only pay when people actually come to your website.
You decide which regions or cities your ads appear and you can control exactly how much you are willing to spend.
The great thing is everything is trackable and so you get a great understanding of your market.
The skill of course is in the keywords you link your ads to, how you manage those keywords, the quality of the ads themselves and the page the user is taken to. Many businesses pay far too much for little return because they don’t fully understand this principle.
If you’re a small business owner and you’d like to get more customers and sales without spending a fortune then please feel free to call us to discuss if Pay Per Click Advertising is for you.
See also Local & Small Business SEO which works great alongside Adwords to dominate your market.